A guide to creating clarity through chaos. We use strict geometry (circles) and physical presence (tactility) to organize information.
The interface (circles, borders) should recede. Content is the gravitational center. Use negative space to let the most important element breathe. Never clutter.
Legibility is paramount. Use high-contrast colors (#1D1D1F on #FFF9F0) and large, legible type sizes (Inter). Avoid decorative elements that do not serve a navigational or hierarchical purpose.
Objects must feel real. Use consistent 8px shadows (box-shadow) to establish a light source and hierarchy. Interactive elements must look touchable.
The 70/30 Rule: 70% of the layout should be circular (organic, flowing), anchored by 30% rectilinear elements (cards, text blocks) for stability.
Instagram Layout Structure:
Contains logos, color profiles, font files, icon sets, and usage guidelines. Use these assets consistently across all IBBE touchpoints.
Official photography and social assets. All images are production-ready. Click any thumbnail to open the full-resolution view — use the Download button to save locally.
Motion assets for IBBE. Use at full 1080p resolution for all digital placements.